MKTG 631 Special Topics in Marketing I

Spring 2026-2027 · 3 SU credits · 10 ECTS · Graduate

This course examines selected contemporary topics, emerging trends and changing paradigms in marketing. The specific focus may vary and may include topics such as digital marketing, consumer behavior, marketing analytics, sustainability, artificial intelligence, customer experience and new marketing technologies.

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Lecture — MKTG 631

Section	When	Where	Instructor	CRN
0	Wed 10:40–13:30	FMAN G045	Attila Yaprak	24006	syllabus

MKTG 631 — Sabancı Üniversitesi Spring 2026-2027 ders programı: section'lar, saatler, derslikler, CRN'ler ve syllabus bağlantıları.