MKTG 501 Marketing Management
Not in the Spring 2026-2027 schedule — this is the most recent term it ran.
Course objectives are 1) Familiarizing participants with marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges, and company objectives; 2) Developing skills to apply these concepts and methods in market analysis, marketing strategy development and implementation design through developing a complete marketing plan in a real market environment.
Lecture — MKTG 501
| Section | When | Where | Instructor | CRN | |
|---|---|---|---|---|---|
| 0 | Fri 19:00–22:00 Sat 09:00–13:00 Sat 14:00–17:30 |
FMAN G013 / Altunizade Campus 202 Altunizade Campus 202 / FMAN G013 |
Cenk Koçaş | 13920 | syllabus |
MKTG 501 — Sabancı Üniversitesi Fall 2026-2027 ders programı: section'lar, saatler, derslikler, CRN'ler ve syllabus bağlantıları.