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MKTG 404 Digital Marketing

Spring 2026-2027 · 3 SU credits · 6 ECTS · Undergraduate

This course examines the emergence of the new digital markets as well as how traditional markets are affected by the widespread use of information communication technology by consumers and businesses. Internet business models, trends, strategies, and technologies are covered.

Needs first MKTG 301

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Lecture — MKTG 404

SectionWhenWhereInstructorCRN
0 Tue 12:40–15:30 FMAN L018 Zeynep Aydın Gökgöz 23236 syllabus

MKTG 404 — Sabancı Üniversitesi Spring 2026-2027 ders programı: section'lar, saatler, derslikler, CRN'ler ve syllabus bağlantıları.