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MKTG 401 Marketing Research

Spring 2026-2027 · 3 SU credits · 6 ECTS · Undergraduate

This course covers planning, designing, conducting, and interpreting marketing research. All the concepts taught will be put in practice through team projects. The practical applications are intended to create an understanding of how market information can be used in solving marketing problems and designing marketing strategy.

Needs first MKTG 301

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Lecture — MKTG 401

SectionWhenWhereInstructorCRN
0 Wed 10:40–13:30 FASS 1097 İpek Nur Nibat 23973 syllabus

MKTG 401 — Sabancı Üniversitesi Spring 2026-2027 ders programı: section'lar, saatler, derslikler, CRN'ler ve syllabus bağlantıları.