MIM 801 Marketing Management

Fall 2026-2027 · 3 SU credits · 6 ECTS · Graduate

Not in the Spring 2026-2027 schedule — this is the most recent term it ran.

Marketing Management Course objectives are 1 ) Familiarizing participants with marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges and company objectives; 2) Developing skills to apply these concepts and methods in market analysis, marketing strategy development and implementation design through developing a complete marketing plan in a real market environment.

Open in the timetable planner Course catalog

Lecture — MIM 801

Section	When	Where	Instructor	CRN
0	Mon 19:00–22:00 Wed 19:00–22:00 Sat 09:30–12:30 Sat 13:30–16:30	Altunizade Campus 205	Zeynep Aydın Gökgöz	13955	syllabus

MIM 801 — Sabancı Üniversitesi Fall 2026-2027 ders programı: section'lar, saatler, derslikler, CRN'ler ve syllabus bağlantıları.