BAN 801 Marketing Analytics

Fall 2026-2027 · 3 SU credits · 10 ECTS · Graduate

Not in the Spring 2026-2027 schedule — this is the most recent term it ran.

This course is about generating marketing insights from empirical data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, and product and price decisions using conjoint analysis. This will be a hands-on course based on the Marketing Engineering approach and Excel software

Open in the timetable planner Course catalog

Lecture — BAN 801

Section	When	Where	Instructor	CRN
0	Tue 19:00–22:00 Sat 09:30–12:30	Altunizade Campus 105	Vahid Karimi Motahhar	13962	syllabus

BAN 801 — Sabancı Üniversitesi Fall 2026-2027 ders programı: section'lar, saatler, derslikler, CRN'ler ve syllabus bağlantıları.